My Responsibilities:

• Determining the most suitable business models for start-up businesses.

• Developing suitable digital marketing strategies based on clients' business models.

• Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.

• Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.

• Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.

• Assisting clients in launching new websites and apps.

• Assessing clients' current digital marketing strategies and suggesting improvements accordingly.

• Performing SEO audits to identify various issues impacting clients’ search engine performance.

• Identifying new opportunities to encourage customer engagement.