Profile Summary:

Results-driven Digital Marketing Specialist with over 7 years of experience in executing high-impact social media marketing strategies to boost sales and lead generation. Proven expertise in audience targeting, campaign optimization, and conversion-focused marketing across platforms like Facebook, Instagram, TikTok, and Google Ads. Skilled in leveraging data analytics and AI tools to craft affordable and effective marketing solutions that drive measurable growth. Adept at increasing customer inquiries, enhancing brand visibility, and delivering ROI-focused results for businesses.

Core Competencies:

• Social Media Marketing: Strategic content planning, audience targeting, and campaign execution on Facebook, Instagram, TikTok.
• Lead Generation: Expertise in Google Ads, Meta Ads, and TikTok Ads to boost inquiries and bookings instantly.
• Analytics & Optimization: Proficient in Google Analytics and CRM tools for performance tracking and actionable insights.
• AI & Automation: Skilled in using ChatGPT, Gemini, and CRM integrations to streamline marketing efforts.
• Cost-Effective Marketing: Designing affordable strategies that maximize budget efficiency for small and medium businesses.
• Conversion Rate Optimization (CRO): Developing strategies to turn traffic into qualified leads and sales.

Certifications:

• Meta Ads Certification: Expertise in managing and optimizing campaigns on Facebook and Instagram.
• Google Ads Search Certification
• Google Analytics Certification
• ITIL® Foundation 4 Certification
• Social Media Marketing: Strategy and Optimization